Sensor Tower
Data
Investing
SourcingCompany DiscoveryWeb & App Traction DataCompetitive BenchmarkingVC FocusenterpriseSensor Tower provides comprehensive mobile app and digital advertising intelligence that VC firms use during due diligence to evaluate consumer app investments, validate market traction claims, and benchmark competitive positioning. The platform enables VCs to track portfolio companies' app performance metrics including downloads, revenue, user engagement, and market share across mobile ecosystems. Investment professionals leverage Sensor Tower's data to identify emerging trends in mobile gaming, consumer apps, and digital advertising spend that inform investment thesis development.
Founded
2010
Team Size
415
6%
Funding
Seed
$46.0M total
Monthly Traffic
1,515,000
16%
Key Features
- •App store download and revenue data
- •User engagement and retention metrics
- •Competitive app intelligence
- •Digital advertising spend analysis
- •Gaming market analytics
Use Cases
Consumer App Due Diligence
Validate app companies' claimed download numbers, revenue figures, and user engagement metrics during investment evaluation
Gaming Investment Analysis
Analyze mobile gaming market trends, competitor performance, and monetization strategies to inform gaming sector investments
Portfolio Company Monitoring
Track portfolio companies' app performance, user acquisition effectiveness, and competitive positioning post-investment
Market Opportunity Sizing
Research mobile app market segments and identify emerging categories for investment thesis development
Competitive Benchmarking
Compare portfolio companies against competitors across key mobile metrics like downloads, revenue, and user engagement
Target Users
Tags
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