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MobileAction

DataInvestingCompany DataCompetitive BenchmarkingVC Focusenterprise

MobileAction offers comprehensive mobile app market data and competitive intelligence that venture capital firms use to evaluate consumer mobile app investment opportunities and monitor portfolio company performance. The platform provides App Store and Google Play data including download metrics, keyword rankings, ad creative analysis, and competitive benchmarking that supports due diligence on mobile-first companies. VCs leverage this intelligence to assess market positioning, growth trajectories, and competitive dynamics when evaluating mobile app deals or tracking portfolio company KPIs.

Founded

2013

Team Size

108

2%

Funding

Seed

$2.8M total

Monthly Traffic

138,800

19%

Key Features

  • App Store and Google Play analytics
  • Competitive ad creative intelligence
  • Keyword ranking and ASO data
  • Market performance benchmarking
  • API access for custom integrations

Use Cases

Consumer App Due Diligence

Analyze target mobile app companies' market performance, download trends, competitive positioning, and growth metrics during investment evaluation

Portfolio Company Performance Monitoring

Track portfolio companies' app store rankings, organic growth, competitive positioning, and market share evolution post-investment

Mobile Market Mapping

Research mobile app categories and verticals to identify investment themes, market leaders, and emerging opportunities in consumer mobile

Competitive Benchmarking

Compare portfolio companies against competitors using app store metrics, ad creative strategies, and market positioning data

Target Users

analystsassociatespartnersportfolio operations team

Tags

mobile-app-datacompetitive-intelligencedue-diligenceportfolio-monitoringapp-store-analyticsmarket-researchconsumer-appsgrowth-metrics