Affinity
Verified
Internal Operations
Network ActivationCRM & Deal Flow ManagementRelationship Mapping & QueryingVC + PEenterpriseAffinity is a specialized CRM built for private capital firms that automatically captures relationship data from emails, calendars, and meetings to maintain deal pipelines without manual updates. The platform's relationship intelligence feature helps VC teams identify warm introductions by surfacing which team members know decision-makers at target companies, converting network connections into deal flow. With AI automation for contact enrichment and workflow management, Affinity enables firms to focus on deals rather than data entry while providing analytics for pipeline visibility and team performance tracking.
Used by VC/PE Firms
Sapphire Ventures
Notable Capital
Bessemer Venture Partners
Bain Capital Ventures
Kleiner Perkins
Highland Europe
Shopify Ventures
XAnge
BlackRock
Speedinvest
8VC
General Catalyst
Citizen Capital
Woven Capital
Chicago VenturesFounded
2014
Team Size
303
1%
Funding
Series C
$133.5M total
Monthly Traffic
542,300
5%
Key Features
- •Automatic email and calendar integration
- •Relationship intelligence and warm intro mapping
- •AI-powered contact enrichment
- •Pipeline analytics and reporting
- •Deal flow automation
Use Cases
Deal Flow Management
Automatically capture and organize all deal pipeline activities from emails and meetings, maintaining current deal status without manual data entry
Network Leverage for Warm Introductions
Identify which team members have existing relationships with founders or executives at target companies to facilitate warm introductions
Pipeline Analytics and Reporting
Monitor deal flow metrics, track team performance, and generate LP reports with real-time pipeline visibility and relationship mapping
Contact and Relationship Tracking
Automatically enrich contact profiles and maintain comprehensive relationship history across the entire firm's network
Team Collaboration and Knowledge Sharing
Centralize all relationship context and deal notes so team members can access complete interaction history and follow-up requirements
Target Users
Tags
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