Second Measure

Data

Portfolio Management

Transaction DataCompetitive Benchmarking

KPI MonitoringVC + PEenterprise

Second Measure provides VCs with real-time consumer transaction data to monitor portfolio company performance and conduct competitive benchmarking. The platform delivers daily analytics on thousands of public and private companies with 2-7 day lag from actual transactions, enabling VCs to spot performance inflections before earnings announcements. This alternative data source helps validate investment theses, track portfolio KPIs, and identify market opportunities through consumer spending patterns.

Founded

2015

Team Size

Funding

EXITED

$25.4M total

Monthly Traffic

9,253

36%

Key Features

•Daily transaction data updates
•8+ years historical data
•Bloomberg Terminal integration
•2-7 day data lag from transactions
•Coverage of public and private companies

Use Cases

Portfolio Company Monitoring

Track revenue performance and growth trends of portfolio companies in real-time using consumer transaction data, getting early indicators before official earnings reports

Competitive Benchmarking

Compare portfolio companies against competitors by analyzing market share shifts, customer spending patterns, and relative performance metrics

Investment Due Diligence

Validate target company revenue claims and market positioning during deal evaluation using historical transaction data and spending trends

Market Trend Analysis

Identify emerging consumer spending patterns and market opportunities to inform investment thesis development and sector allocation decisions

LP Reporting Enhancement

Provide limited partners with data-driven portfolio performance insights backed by third-party transaction data rather than just company-reported metrics